For God, Country, and Coca-Cola

Know about the book -

For God, Country, and Coca-Cola is written by Mark Pendergrast and published by Basic Books. It's available with International Standard Book Number or ISBN identification 0465046991 (ISBN 10) and 9780465046997 (ISBN 13).

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."