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No Rules is written by Dan S. Kennedy and published by Plume Books. It's available with International Standard Book Number or ISBN identification 0452276942 (ISBN 10) and 9780452276949 (ISBN 13).
Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond their wildest expectations.