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6 Steps to Free Publicity and Dozens of Other Ways to Win Free Media Attention for You Or Your Business is written by Marcia Yudkin and published by Plume Books. It's available with International Standard Book Number or ISBN identification 0452271924 (ISBN 10) and 9780452271920 (ISBN 13).
Written in the same engaging style the author brought to her highly successful Smart Speaking and He and She Talk, this savvy, start-to-finish guide shows the easiest, fastest, cheapest ways to get featured in newspapers, magazines, radio, or TV, how to create attention-getting tip sheets, letters, and press releases, and more.