Polling Matters
- Frank Newport
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Know about the book -
Polling Matters is written by Frank Newport and published by Warner Books (NY). It's available with International Standard Book Number or ISBN identification 044659587X (ISBN 10) and 9780446595872 (ISBN 13).
"Now Frank Newport, editor in chief of The Gallup Poll - the nation's preeminent polling source - tells the skeptics why polls matter...and explains to the rest of us exactly how polling works." "The people's voice is knowing and almost always on target. It forms what Dr. George Gallup - the founder of the famous poll that bears his name - proclaimed over sixty years ago as the true pulse of democracy. This book demonstrates how polls lie at the vital heart of a well-functioning and free society."--BOOK JACKET.
