An Analysis of Pankaj Ghemawat's Distance Still Matters(English, Electronic book text, Giudici Alessandro)

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An Analysis of Pankaj Ghemawat's Distance Still Matters(English, Electronic book text, Giudici Alessandro) is written by Giudici Alessandro and published by Taylor & Francis Ltd. It's available with International Standard Book Number or ISBN identification 042981898X (ISBN 10) and 9780429818981 (ISBN 13).

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.