Apparel Merchandising
- R. Rathinamoorthy
- R. Surjit
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Know about the book -
Apparel Merchandising is written by R. Rathinamoorthy and published by CRC Press. It's available with International Standard Book Number or ISBN identification 0429013159 (ISBN 10) and 9780429013157 (ISBN 13).
Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.
