Glocalization

Know about the book -

Glocalization is written by Victor Roudometof and published by Routledge is. It's available with International Standard Book Number or ISBN identification 0415722373 (ISBN 10) and 9780415722377 (ISBN 13).

This volume seeks to provide a critical introduction to the under-theorized concept of Glocalization. Historically theorists have intertwined the concepts of the 'global' and the 'glocal' or have subsumed the 'glocal' under other concepts - such as cosmopolitanization. Moreover, theorists have failed to give 'local' due attention in their theorizing. Victor Roudometof argues that the terms 'global', the 'local' and the 'glocal' are in need of unambiguous and theoretically and methodologically sound definitions.