Global Business

Know about the book -

Global Business is written by Rob van Tulder and published by . It's available with International Standard Book Number or ISBN identification 0415600359 (ISBN 10) and 9780415600354 (ISBN 13).

The global financial crisis of recent years has demonstrated the business as usual approach is no longer acceptable. This change is particularly felt in the world of international business. Rob van Tulder's popular textbook is radically revised to take account of the new business paradigm. Starting with the basics of international business, the text quickly moves on to discuss and analyze the dilemmas associated with international corporate responsibilities. In bridging the gap between globalization and corporate responsibility, this new edition establishes itself as uniquely well positioned to introduce and move beyond the core concepts required for a class in international business. With an extensive companion website and teaching materials, this textbook can be used with advanced undergraduate level as well as with postgraduates on courses from international business, business ethics and corporate social responsibility.