Olympic Marketing
- Alain Ferrand
- Jean-Loup Chappelet
- Benoit Séguin
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Know about the book -
Olympic Marketing is written by Alain Ferrand and published by Routledge. It's available with International Standard Book Number or ISBN identification 0415587875 (ISBN 10) and 9780415587877 (ISBN 13).
The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
