Tourism and Social Marketing

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Tourism and Social Marketing is written by Colin Michael Hall and published by . It's available with International Standard Book Number or ISBN identification 0415576660 (ISBN 10) and 9780415576666 (ISBN 13).

This book details the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities.