Emarketing Excellence
- Dave Chaffey
- Paul Russell Smith
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Know about the book -
Emarketing Excellence is written by Dave Chaffey and published by Routledge. It's available with International Standard Book Number or ISBN identification 041553335X (ISBN 10) and 9780415533355 (ISBN 13).
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
