Effective Marketing

Know about the book -

Effective Marketing is written by Geoffrey Randall and published by . It's available with International Standard Book Number or ISBN identification 0415102367 (ISBN 10) and 9780415102360 (ISBN 13).

Effective Marketing will be ideal for those who need to grasp the essentials of marketing quickly. The book divides into three sections: the first looks at marketing as a concept, the second at marketing in practice and the third shows how to - and how not to - put together a marketing plan. Key topics covered include marketing as a strategic tool, environment and markets, customers and consumers, products and services, pricing and distribution, communication and promotion, planning for success, and teamwork. Concise, clearly structured and practical, this book will spark off marketing ideas and show how to turn them into successful marketing practice.