Cases in Strategic Marketing Management

Cases in Strategic Marketing Management

  • Julian W. Vincze
  • Carol H. Anderson
Publisher:ISBN 13: 9780395870532ISBN 10: 0395870534

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Know about the book -

Cases in Strategic Marketing Management is written by Julian W. Vincze and published by . It's available with International Standard Book Number or ISBN identification 0395870534 (ISBN 10) and 9780395870532 (ISBN 13).

Offers coverage of marketing management concepts with a special emphasis on change and innovation entering into the twenty-first century.