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They Say/I Say: The Moves That Matter in Academic Writing, with Readings is written by Gerald Graff and published by W. W. Norton. It's available with International Standard Book Number or ISBN identification 0393938433 (ISBN 10) and 9780393938432 (ISBN 13).
A primer on persuasive writing for business, political, and educational writers, originally published as a best-selling college textbook, counsels practitioners on key principles without using cluttered language, in a straightforward guide that is complemented by user-friendly templates.