Citizen Coke

Know about the book -

Citizen Coke is written by Bartow J. Elmore and published by W. W. Norton & Company. It's available with International Standard Book Number or ISBN identification 0393245934 (ISBN 10) and 9780393245936 (ISBN 13).

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.