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The X Factor is written by George Plimpton and published by W. W. Norton. It's available with International Standard Book Number or ISBN identification 0393034844 (ISBN 10) and 9780393034844 (ISBN 13).
A whimsical quest for the ever-elusive quality that is annoyingly possessed by successful people follows the author's horseshoe match with George Bush, which leads to interviews with such figures as Magic Johnson and the head of American Express.