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My Awesome/Awful Popularity Plan is written by Seth Rudetsky and published by Random House Books for Young Readers. It's available with International Standard Book Number or ISBN identification 0375869158 (ISBN 10) and 9780375869150 (ISBN 13).
Chubby, Jewish, and gay high school sophomore Justin Goldblatt plans to become popular by the end of the year, but instead of dating the star quarterback he catches the eye of Becky, the quarterback's girlfriend, while his best friend, Spencer, stops speaking to him.