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In Defense of Public Opinion Polling is written by Kenneth F. Warren and published by Routledge. It's available with International Standard Book Number or ISBN identification 0367316161 (ISBN 10) and 9780367316167 (ISBN 13).
What do we really know about public opinion polls? Are they as flawed as conventional wisdom implies? How accurate are the polls, really? How can we spot a bad poll? Why do politicians and journalists have a love-hate relationship with polls? How do polls help us interpret history? Why has public opinion polling become so popular in other countries