INDIVIDUAL INVESTORS BEHAVIOUR, PERCEPTION AND PREFERENCES TOWARDS INVESTMENT AVENUES
- Dr. Kartikey. V. Koti
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INDIVIDUAL INVESTORS BEHAVIOUR, PERCEPTION AND PREFERENCES TOWARDS INVESTMENT AVENUES is written by Dr. Kartikey. V. Koti and published by Lulu.com. It's available with International Standard Book Number or ISBN identification 0359580793 (ISBN 10) and 9780359580798 (ISBN 13).
Investment culture among the people of a country is an essential prerequisite for capital formation and the faster growth of an economy. Investment culture refers to the attitudes, perceptions, and willingness of the individuals and institutions in placing their savings in various financial assets, most popularly known as securities. A study on the investors perceptions and preferences, thus, assumes a greater significance in the formulation of policies for the development and regulation of security markets in general and protection and promotion of small and house-hold investors in particular.
