Principles of Contemporary Marketing
- David L. Kurtz
- Louis E. Boone
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Know about the book -
Principles of Contemporary Marketing is written by David L. Kurtz and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 032482808X (ISBN 10) and 9780324828085 (ISBN 13).
Over the years, Kurtz and BooneÆs Principles of Contemporary Marketing, 14e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Principles of Contemporary Marketing, 14e, International Edition remains in a class by itself.
