Advertising Promotion and Other Aspects of Integrated Marketing Communications

Know about the book -

Advertising Promotion and Other Aspects of Integrated Marketing Communications is written by Terence A. Shimp and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0324593600 (ISBN 10) and 9780324593600 (ISBN 13).

The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.