Principles of Marketing
- David L. Kurtz
- Louis E. Boone
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Know about the book -
Principles of Marketing is written by David L. Kurtz and published by . It's available with International Standard Book Number or ISBN identification 0324323794 (ISBN 10) and 9780324323795 (ISBN 13).
PRINCIPLES OF MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
