Marketing Channels

Know about the book -

Marketing Channels is written by Bert Rosenbloom and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0324316984 (ISBN 10) and 9780324316988 (ISBN 13).

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.