Boone/Kurtz's Contemporary Marketing
- Louis E. Boone
- David L. Kurtz
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Know about the book -
Boone/Kurtz's Contemporary Marketing is written by Louis E. Boone and published by South-Western Pub. It's available with International Standard Book Number or ISBN identification 0324236786 (ISBN 10) and 9780324236781 (ISBN 13).
Completely updated for this edition, the Study Guide contains the following features for each chapter in the text: Chapter Overview that briefly discusses the chapter objectives, Complete Chapter Outline, Self Quiz, and a Set of Critical Thinking Questions. Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.
