Marketing Research
- Gilbert A. Churchill
- Dawn Iacobucci
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Know about the book -
Marketing Research is written by Gilbert A. Churchill and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 0324201605 (ISBN 10) and 9780324201604 (ISBN 13).
"This new edition provides extensive treatment of cutting-edge topics such as data-mining, ethics in the field of marketing research, international marketing research, customer relationship management, and current managerial trends for effective decision-making in the field." "Cases are found at the end of each part to assist readers in developing their evaluation and analytical skills and also to help them apply the text materials to various marketing research situations. Some of the cases also include raw data for students to use with either SPSS or Excel."--BOOK JACKET.
