Basic Marketing Research
- Gilbert A. Churchill
- Tom J. Brown
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Know about the book -
Basic Marketing Research is written by Gilbert A. Churchill and published by Cengage Learning. It's available with International Standard Book Number or ISBN identification 0324190972 (ISBN 10) and 9780324190977 (ISBN 13).
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
