International Marketing
- Michael R. Czinkota
- Ilkka A. Ronkainen
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Know about the book -
International Marketing is written by Michael R. Czinkota and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 0324190468 (ISBN 10) and 9780324190465 (ISBN 13).
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
