Multinational Management
- John B. Cullen
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Know about the book -
Multinational Management is written by John B. Cullen and published by Thomson South-Western. It's available with International Standard Book Number or ISBN identification 0324132859 (ISBN 10) and 9780324132854 (ISBN 13).
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
