Small Business Management
- Justin Gooderl Longenecker
- Carlos W. Moore
- J. William Petty
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Know about the book -
Small Business Management is written by Justin Gooderl Longenecker and published by . It's available with International Standard Book Number or ISBN identification 032406554X (ISBN 10) and 9780324065541 (ISBN 13).
Small Business Management has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
