Essentials of Marketing

Know about the book -

Essentials of Marketing is written by Charles W. Lamb, Jr. and published by South Western Educational Publishing. It's available with International Standard Book Number or ISBN identification 0324043783 (ISBN 10) and 9780324043785 (ISBN 13).

All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios, and agree/ disagree questions to help students articulate the concepts they are trying to master. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students improve their test scores. Every chapter opens with a pre-test to help students assess their level of understanding before beginning to review. Other review tools in the chapter include chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.