Design Currency
- Jenn Visocky O'Grady
- Kenneth Visocky O'Grady
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Know about the book -
Design Currency is written by Jenn Visocky O'Grady and published by Pearson Education. It's available with International Standard Book Number or ISBN identification 0321844920 (ISBN 10) and 9780321844927 (ISBN 13).
The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show designers how to understand and speak about the value of their design work in terms that their business partners will both understand and respect. A veritable survival guide for designers, Design Currency will empower designers to do their jobs with less pushback on design decisions, enable designers to get involved earlier in the creation process, make it easier for them to justify their fees, and possibly keep their jobs from being out-sourced or even crowd-sourced.
