The Ad Men and Women(English, Hardcover, Applegate Edd C.)
- Applegate Edd C.
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The Ad Men and Women(English, Hardcover, Applegate Edd C.) is written by Applegate Edd C. and published by Bloomsbury Publishing Plc. It's available with International Standard Book Number or ISBN identification 0313278016 (ISBN 10) and 9780313278013 (ISBN 13).
This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
