The Making of McPaper
- Peter Prichard
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Know about the book -
The Making of McPaper is written by Peter Prichard and published by St Martins Press. It's available with International Standard Book Number or ISBN identification 0312911688 (ISBN 10) and 9780312911683 (ISBN 13).
Based on private papers, personal interviews, and the author's own recollections, this behind-the-scenes story of "USA Today" recalls founder Al Neuharth's struggle to create and sustain America's first national, general interest newspaper
