Ben & Jerry's: The Inside Scoop

Know about the book -

Ben & Jerry's: The Inside Scoop is written by Fred Lager and published by Crown Currency. It's available with International Standard Book Number or ISBN identification 0307780643 (ISBN 10) and 9780307780645 (ISBN 13).

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.