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A Matter of Taste is written by Stanley Lieberson and published by Yale University Press. It's available with International Standard Book Number or ISBN identification 0300083858 (ISBN 10) and 9780300083859 (ISBN 13).
What accounts for our tastes? Why and how do they change over time? Stanley Lieberson analyzes children's first names to develop an original theory of fashion. He disputes the commonly-held notion that tastes in names (and other fashions) simply reflect societal shifts.