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The Author's Handbook is written by Franklynn Peterson and published by Univ of Wisconsin Press. It's available with International Standard Book Number or ISBN identification 0299214834 (ISBN 10) and 9780299214838 (ISBN 13).
Providing essential guidance for both aspiring and experienced authors, the second edition of The Author’s Handbook is a valuable resource for writers of all levels. Extensively updated and expanded to account for significant changes in the publishing industry, The Author’s Handbook outlines effective techniques to develop marketable book ideas, research those ideas, and write a manuscript—either fiction or nonfiction—for publication. The authors provide many tips on topics that include choosing a publisher, negotiating contracts, understanding legal matters, and promoting your work. With this guide, the reader will gain insight into virtually every aspect of publishing.