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The Rhetoric of Economics is written by Deirdre N. McCloskey and published by Univ of Wisconsin Press. It's available with International Standard Book Number or ISBN identification 0299158136 (ISBN 10) and 9780299158132 (ISBN 13).
A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. Economics needs to admit that it, like other sciences, works with metaphors and stories. Its most mathematical and statistical moments are properly dominated by comparison and narration, that is to say, human persuasion. The book was McCloskey's opening move in the development of a "humanomics," and unification of the sciences and the humanities on the field of ordinary business life.