Crafting a Tibetan Terroir

Know about the book -

Crafting a Tibetan Terroir is written by Brendan A. Galipeau and published by University of Washington Press. It's available with International Standard Book Number or ISBN identification 0295753374 (ISBN 10) and 9780295753379 (ISBN 13).

How wine has transformed Tibetan land and lives Set in the Sino-Tibetan border region renamed "Shangri-La" by the Chinese government for tourism promotion, Crafting a Tibetan Terroir considers how the deployment of the French notion of terroir works to create new forms of ethno-regional identities and village landscapes through the production of Tibetan wine as a commodity. In Shangri-La, a rapidly developing international ethno-travel destination, European histories and global capitalism are being reestablished and reformulated through viticulture, which has altered landscapes and livelihoods. From the introduction of vineyards by nineteenth-century French and Swiss Catholic missionaries to make sacramental wine to twenty-first century commercialization, this ethnography documents the ways Tibetans are indigenizing modernity in the context of economic development on their own terms. It provides timely insight into China's rapid entry into the global wine market, highlighting the localized impacts of this emergent industry, which include transformation from subsistence agriculture to monocropping and intensified agrochemical use. It also addresses larger issues of international trade, suggesting that certain commodities—stimulants and intoxicants in particular—have long connected Europe and the Asia Pacific region, and that these connections are now being reconceived in fashioning new industries and identities.