Selling and Sales Management
- David Jobber
- Geoffrey Lancaster
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Know about the book -
Selling and Sales Management is written by David Jobber and published by Causey Enterprises, LLC. It's available with International Standard Book Number or ISBN identification 0273720651 (ISBN 10) and 9780273720652 (ISBN 13).
Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.
