The Truth about Innovation
- Max Mckeown
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Know about the book -
The Truth about Innovation is written by Max Mckeown and published by Pearson UK. It's available with International Standard Book Number or ISBN identification 0273719130 (ISBN 10) and 9780273719137 (ISBN 13).
The Truth About Innovation transforms today's most important innovation research into 50 proven ""truths"". Max Mckeown delivers plain, powerful advice on how to:increase creativity encourage collaboration co-create with customers overcome indifference make ideas into money thrive on change ... and much more. This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage inno
