E-business and E-commerce Management
- Dave Chaffey
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Know about the book -
E-business and E-commerce Management is written by Dave Chaffey and published by Ft Press. It's available with International Standard Book Number or ISBN identification 0273651889 (ISBN 10) and 9780273651888 (ISBN 13).
Taking an integrative approach, this text details how managers and students can apply new information and communications technologies to enhance the performance of their organizations. It prompts the reader to evaluate critically the hype, opportunity and risks associated with business.
