Marketing Plans with a Winning Edge

Know about the book -

Marketing Plans with a Winning Edge is written by Angela Hatton and published by Financial Times/Prentice Hall. It's available with International Standard Book Number or ISBN identification 0273616935 (ISBN 10) and 9780273616931 (ISBN 13).

This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.