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Signs in Society is written by Richard J. Parmentier and published by Indiana University Press. It's available with International Standard Book Number or ISBN identification 0253115264 (ISBN 10) and 9780253115263 (ISBN 13).
Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.