Looking behind the Label
- Tim Bartley
- Sebastian Koos
- Hiram Samel
- Gustavo Setrini
- Nik Summers
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Know about the book -
Looking behind the Label is written by Tim Bartley and published by Indiana University Press. It's available with International Standard Book Number or ISBN identification 0253016622 (ISBN 10) and 9780253016621 (ISBN 13).
What does it mean when consumers "shop with a conscience" and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an informative introduction to global production and ethical consumption, tracing the links between consumers' choices and the practices of multinational producers and retailers. Case studies of several types of products—wood and paper, food, apparel and footwear, and electronics—are used to reveal what lies behind voluntary rules and to critique predominant assumptions about ethical consumption as a form of political expression.
