Advertising on Trial

Know about the book -

Advertising on Trial is written by Inger L. Stole and published by University of Illinois Press. It's available with International Standard Book Number or ISBN identification 0252030591 (ISBN 10) and 9780252030598 (ISBN 13).

It hasn't occurred to even the harshest critics of advertising since the1930s to regulate advertising as extensively as its earliest opponentsalmost succeeded in doing. Met with fierce political opposition fromorganized consumer movements when it emerged, modern advertisingwas viewed as propaganda that undermined the ability of consumers tolive in a healthy civic environment. In Advertising on Trial, Inger L. Stoleexamines how these consumer activists sought to limit the influence ofcorporate powers by rallying popular support to moderate and transformadvertising. She weaves their story together through the extensive useof primary sources, including archival research done with consumer andtrade group records, as well as trade journals and a thoroughengagement with the existing literature.