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From Tea Leaves to Opinion Polls(English, Paperback, Geer John) is written by Geer John and published by Columbia University Press. It's available with International Standard Book Number or ISBN identification 0231102798 (ISBN 10) and 9780231102797 (ISBN 13).
The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavior of politicians, and the unfolding of political change, have been irrevocably altered since the advent of opinion polling in the 1930s.