Marketing in the Emerging Markets of Islamic Countries

Know about the book -

Marketing in the Emerging Markets of Islamic Countries is written by M. Marinov and published by Springer. It's available with International Standard Book Number or ISBN identification 0230626289 (ISBN 10) and 9780230626287 (ISBN 13).

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.