The Behavioral Economics of Brand Choice
- G. Foxall
- Jorge M. Olivera-Castro
- Teresa C. Schrezenmaier
- V. James
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Know about the book -
The Behavioral Economics of Brand Choice is written by G. Foxall and published by Springer. It's available with International Standard Book Number or ISBN identification 0230596738 (ISBN 10) and 9780230596733 (ISBN 13).
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
