Harry Potter
- S. Gunelius
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Know about the book -
Harry Potter is written by S. Gunelius and published by Springer. It's available with International Standard Book Number or ISBN identification 0230594107 (ISBN 10) and 9780230594104 (ISBN 13).
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
