Marketing Literature

Know about the book -

Marketing Literature is written by C. Squires and published by Springer. It's available with International Standard Book Number or ISBN identification 0230593003 (ISBN 10) and 9780230593008 (ISBN 13).

This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.